Authored by Damien Lucas, Co-founder and CTO
Earlier this month, I presented our recent OTT video deployment with Telia Lietuva at the Content Delivery World in London. There were so many other great presentations that I took advantage to hear what my peers were saying. And I left with these five take-aways:
1 The benefits of Cloud-based go beyond flexibility and scalability.
Various presentations and panels discussed the pros and cons of Cloud-based versus on-prem deployments. Going beyond the usual discussion on flexibility and scalability, Rainer from Microsoft presented different use cases (including the Endemol platform). And he pointed out another major benefit for Cloud-based deployment: easy access to a rich ecosystem. This can include transcoding, storage, and even AI for indexing videos.
2 Containers and orchestration are a new trend in our industry.
Technically speaking, containers and orchestration are clearly a new trend of this industry. Giovanni Piccirilli, CTO at RTL Netherlands, gave a great presentation on RTL’s deployment on Azure Container services. On top of that, Werner Gold, Principal Business Development Manager at our partner Red Hat, as well as other providers, also exposed their container solutions. They are going the same path as our NEA-CDN 5.0.
3 Targeted ads are still a hot topic.
Targeted ads was probably the most discussed topic over the two days. Justin Gupta, Head of Broadcast and Entertainment at Google, and Rob Malcolm, EVP Sales – Global Ad Tech at Imagine Communications, both presented their technology. But what really struck me was the great demonstration by Deppa Kutty, Programme and Portfolio Manager at Sky, showing what they can do with their AdSmart Platform.
The industry identifies quality of experience as being crucial, in line with our work at the Streaming Video Alliance to define best practices.
4 The video CDN world is finally adopting SDN and NFV technologies.
Antonio Elizondo, Head of Network Virtualisation Strategy & Technology at Telefonica, and Sara Oueslati, CDN Director at Orange, presented their respective use cases and their plans for rolling them out. The benefits of these technologies are mostly around elasticity and network latency reduction. Edge caching is obviously a great function to run on shared resources at the edge of the network (MEC).
5 Latency matters.
Finally, many presenters mentioned the question of latency: Jorge Hernández Pablo, Head of CDN Development and Technology at Telefonica, Sara Oueslati of Orange, Ian Medland, Associate Director of The DTG, and Henrik Schneider, Director of Broadcast and Media Services Division at Antenna Hungaria. There was also a round table between experts, operators and providers that specifically discussed the topic. The industry seems to agree that reaching a broadcast-like experience is a must for many use cases. And that we should measure latency end-to-end (from camera to screen).
The great presentation that Anevia’s Jérôme Blanc and Philippe Carol gave in Budapest just a few weeks ago was mentioned, and our eBook was quoted.
Thanks to Jason Thibeault and Dom Robinson, as well as the KNECT365 team, for helping to make such great discussions possible at Content Delivery World.