TARGETED ADVERTISING
Boost your profits on OTT TV with targeted advertising
Make targeted advertising simple with Anevia’s End-to-End Dynamic Ad Insertion Solution
As a provider of OTT TV services, you need multiple sources of revenue to ensure profitability. And also to ensure resilience when facing a crisis. Ad revenues are important. But are they always effective and efficient? Targeted advertising offers a great opportunity to unleash new sources of value, for example when replaying DVR content.
To personalise advertising, you need a Dynamic Ad Insertion (DAI) solution. This includes many components: ad preparation, ad enabling, ad routing and ad stitching.
Anevia’s end-to-end Dynamic Ad Insertion solution provides all these components. And they are already integrated into our award-winning end-to-end OTT delivery solution (from encoders to CDN). This reduces complexity and guarantees that the various components will all work together – both now and in the future, as you upgrade them.
Benefits of Anevia’s End-to-End DAI Solution
– Reduce time-to-market:
Cut integration and testing time to get your targeted advertising system up and running quickly, by sourcing everything you need from a single supplier.
– Offer viewers a seamless experience:
Achieve smooth transitions between content and ads by using the same encoding engines and packagers for both – and delivering both through the same CDN.
– Secure revenues:
Defeat ad blockers and ad skippers with this server-side solution to secure your ad revenues. And enable server-side ad reporting to comply with advertisers’ expectations.
– Guaranteed compatibility – now and in the future:
The components work together by design, maintaining both compatibility and features such as ultra-low latency even as you upgrade them.
– Save resources:
Ad encoding can run on the resources of Anevia’s award-winning elastic CDN solution NEA-CDN®. During low traffic on the CDN, you can free cache server CPU capacity to encode new ads, eliminating the need for extra resources.
– Achieve ultra-low latency:
Operators deploying Anevia’s end-to-end OTT video-delivery solution can achieve end-to-end latency that is well below broadcast levels. And by adding just under one second of latency with our DAI solution, you can provide targeted advertising without exceeding broadcast-level latency.
Anevia’s end-to-end Dynamic Ad Insertion solution was highly commended in the 2020 CSI Awards, in the “Best AdTech technology or solution” category!
