By Alexandre Arnodin, VP Sales Engineering at Anevia
When running an OTT platform, you need to maximise performance while minimising operational costs. How do you do that?
By making sure that your OTT platform is both efficient and versatile. And to do this, you need to ask yourself the right questions.
The first question is: should you go for bare metal or for virtualisation?
All OTT TV actors – PayTV operators, telecom operators, and broadcasters – want to deliver videos to their subscribers in the most efficient way. To do this, they can rely on different infrastructures: for example, dedicated facilities, private Cloud, or public Cloud. Each OTT service provider has its own needs and technological constraints.
Each one of the two approaches brings a different benefit that contributes to reducing your OTT platform operational costs. While bare metal ensures high performance, virtualisation maximises flexibility. Each option has its strengths and weaknesses, and it all comes down to what you need.
So ultimately, my answer is: there is no right answer. Indeed, it depends on each company’s use case and operations environment, and on which part of the video-delivery system we are talking about.
Besides hardware, network traffic and capacity requirements can also increase operational costs. How can you keep network traffic as low as possible, while your content offering and your subscriber base grow? And when viewer usage patterns evolve, how do you follow?
Watch this video for my insights:
And feel free to contact us if you have any questions!
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