By Fan Zhou, Digital Marketing Manager
The COVID-19 pandemic has had a huge impact on just about everyone’s lives. And one dramatic shift is that we are all travelling a lot less. So how can hotels rebound after COVID-19?
STR and Tourism Economics predicts that*, due to the COVID-19 outbreak, the hotel industry’s Revenue Per Available Room will drop by over 50% this year. The good news is: the market should regain its footing in the latter part of the year and next year.
While hotels strive to spring back, they are getting proactive in planning for the rebound in travel demand. They are figuring out what consumers will be looking for. After COVID-19, consumers are likely to place as much importance on hotel hygiene standards as on price and location.
So what hygiene standards will hotels need in order to rebound after COVID-19?
The World Health Organization recently published its thoughts on this in “Operational considerations for COVID-19 management in the accommodation sector”. And in many countries, such as France, a new protocol of sanitary measures** will be implemented for the hospitality industry.
After this world-wide COVID-19 crisis, when people can travel again, it will be essential to properly communicate precautionary measures. The aim is to guarantee the safety of staff and guests. Hotel establishments will need a way to share video information widely, in the rooms and public areas, to convey safety information and enforce related measures to their guests.
To help speed up the recovery of the hospitality industry after COVID-19, Anevia, with many of our partners, is offering hotels a free Virtual Channels licence through 2020: a free option to facilitate communication about safety and thereby accelerate hotel rebound. It is available to all hotels – whether they have already set up the Anevia headend or plan to deploy it in 2020.
But what exactly is a Virtual Channel?
Imagine being able to distribute national or local safety videos in the form of a TV channel. And also to be able to create an internal TV channel with safety measures and recommendations specific to the hotel. These internal channels could go beyond on-premise safety measures to include information on room service and food & beverages, local attractions with specific safety measures, medical assistance information, and so on.
This is in fact already possible. Turning video files into TV channels is an option on Anevia’s Flamingo headends – which are already deployed in thousands of hotels in Europe, the Middle East, and Africa. The option, known as Virtual Channels, makes it easy for hotels to create internal TV channels. The feature can also be activated to distribute national or local safety videos. For hotels that are already equipped with Anevia Flamingo, it is very easy to implement. The licence can be activated remotely, instantly. All they have to do is contact their IPTV integrators.
We would like to thank the first 8 partners who have already agreed to join this initiative: 3DR, Eona, Evermedia, Guest-Tek, Nevotek, STS, TRS and Vidélio. We hope that more partners will join as they become aware of the offer.
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