Should the corporate world invest in IPTV and OTT?

Authored by Natalia Shapkina, Strategic Accounts Sales Manager & Thibaut Boissot, Pre-Sales Engineer

Is it OK to watch TV at work? Well, it certainly depends on your line of work and on the content itself.  But in some places, the answer is increasingly ‘yes’. And it’s driving companies to invest in IPTV and OTT.

Indeed, for a number of businesses, making sure that your employees all have access to real-time news feeds is a no-brainer. This includes businesses such as news agencies and asset-management companies. The same goes for government agencies, as well as companies involved in scientific or competitive watch.

But what about other sectors? Should they also invest in IPTV and OTT?

Many companies today, in all kinds of industries, want to increase their employees’ and customers’ engagement through digital video – both live and non-linear.

Companies must make sure that their employees and customers are getting access to the video content they need. This could be news channels, corporate training videos, social media promotions, major internal events, interviews, competition news or the video of last year’s summer barbecue. The more content you have, the more difficult it is to share that content. Also, a growing number of large companies are producing their own video news feeds. They usually broadcast these feeds through TV screens in the lobby, in elevators, in recreational areas, and over the company intranet. They even  push the feeds to personal mobile devices and on social media networks.

Content is king; distribution is queen

How do you make sure your customers or employees all have access to video stories covering your latest product launch or CEO address? There are three main areas where Anevia can help with the relevant technology.

The first is reception and distribution, especially if you plan to broadcast recreational content such as news or sports to cafeterias or shared spaces. Here, a Flamingo video headend unit will capture TV feeds coming in through satellite, cable, DTT, HDMI, or web, and encode and transport IPTV streams for every live TV channel you have selected. These will in turn be sent through the corporate LAN to any device. They can be sent in real time – live linear TV or live events encoded and pushed in Multicast or OTT format. Or they can be sent as time-shift or replay streams (non-linear content).

The second is content creation. These days businesses can’t stay on top without offering their own video content. Companies need videos produced for marketing, social media, training, public relations and corporate communications. Here, Anevia’s Genova solution is a valuable tool to use in the corporate studio: Genova picks up video feeds coming out of cameras (IP or SDI) and encodes live streams to be sent over the network – as an IP multicast or pushed directly to your CDN or to a third party such as Facebook Live or Youtube Live.

And finally, the third is monitoring. Here, Anevia’s Genova Mosaic  is the ideal solution. This comprehensive tool gathers all incoming live feeds to create a single stream. It then organises this stream as a mosaic of thumbnails, giving viewers an overview of all they need to see.

Why would companies need such a mosaic? There are multiple cases: creating tailored video outputs for VIP users. Or for newsrooms and trading floors, where missing out on important live info can truly affect a company’s business.

It is even more relevant for studios that have to control their production quality streams; or channels that bring backstage the video streams produced in real time in different TV studios; or media-asset management companies that must control every single incoming video stream before recording, analysing and storing it.

Any content, any network, any device, anytime

IPTV and OTT are gradually taking the corporate world into the digital age. They are enabling a modern communication strategy that helps companies create a strong social identity.

 

From video capture and transmission to management and distribution, Anevia’s solutions help broadcasters, media companies, and organisations of all sizes reach their global multiscreen audiences instantly and cost-effectively

 

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